Privacy Policy

Last updated: October 2025

At Ainsdale Dental & Implant Centre, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, contact us, or receive dental treatment at our practice.

1. Who We Are

Ainsdale Dental & Implant Centre
748 Liverpool Road, Southport, PR8 3QF
📞 01704 579306
📧 hello@ainsdaledental.co.uk

We are a dental practice providing both NHS and private dental care. We act as the Data Controller, which means we determine how your personal data is processed and for what purpose.

2. What Information We Collect

We may collect and store the following types of personal information:

A. When you use our website

• Your name, email address, and phone number (if submitted through our enquiry forms).

• Information about how you use our website (cookies, IP address, browser type).

  
  

B. When you become a patient

• Personal details such as name, address, date of birth, and contact information.

• Medical history, dental records, and relevant health information.

• Payment and billing details (where applicable).

  
  

3. How We Use Your Information

We use your information to:

• Provide safe, effective dental care and maintain accurate patient records.

• Contact you regarding appointments, treatment plans, or payment.

• Send important updates about your care or changes to our services.

• Improve our website and the quality of our patient experience.

• Comply with legal or regulatory obligations set by healthcare authorities.

  
  

We will never sell, rent, or share your personal information with unauthorised third parties.

4. Marketing & Communication

We may occasionally contact you with news, offers, or updates about our services—only if you have given consent.
You can withdraw consent or unsubscribe from marketing communications at any time by emailing hello@ainsdaledental.co.uk.

5. Sharing Your Data

We only share your information when necessary to support your treatment or meet legal requirements. This may include:

• Dental laboratories, referral clinics, or specialists involved in your care.

• NHS England or other healthcare regulators (where required).

• Payment providers or finance companies (if you apply for finance).

• IT support and system providers who help maintain secure records.

All third parties are bound by confidentiality and data protection agreements.

6. Data Retention

We retain your personal data only as long as necessary to fulfil our legal, clinical, and administrative responsibilities.

• Adult dental records: Kept for 11 years after the last treatment date.

• Children’s dental records: Kept until the patient is 25 years old or 11 years after the last treatment (whichever is longer).
  After this period, your records are securely destroyed.

  
  

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request corrections to inaccurate or incomplete information.

• Request deletion of your data (in certain cases).

• Withdraw consent for marketing or data processing.

• Request data portability to another provider.

  
  

To exercise any of these rights, please contact us in writing at hello@ainsdaledental.co.uk or by post to the address above.

8. Data Security

We take data protection seriously. Your information is stored securely on encrypted systems with restricted access.
We use up-to-date technology, staff training, and strict policies to prevent unauthorised access, loss, or misuse of personal data.

9. Cookies

Our website uses cookies to improve functionality and user experience. Cookies are small files stored on your device to help us understand how visitors use our site.
You can control or disable cookies in your browser settings. For more details, see our Cookie Policy (available separately).

10. External Links

Our website may include links to other websites. We are not responsible for the privacy practices or content of these external sites.

11. Changes to This Policy

We may update this Privacy Policy occasionally to reflect legal, technical, or operational changes. The updated version will always be published on this page with the latest revision date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

The Data Protection Officer
Ainsdale Dental & Implant Centre
748 Liverpool Road, Southport, PR8 3QF
📧 hello@ainsdaledental.co.uk
📞 01704 579306

If you remain unsatisfied, you may also contact:
The Information Commissioner’s Office (ICO) – www.ico.org.uk